We have developed technology to make selling solar power systems easier
How it all began
Experiencing sales inefficiencies firsthand
SunPro+ was initially conceptualized and developed by Freyr Energy to address fundamental challenges that it faced in scaling its solar-rooftop business, specifically:
- Difficulty in accessing and acquiring customers because local presence is needed.
- Long time (extending to weeks) and high overheads to finalize a solution that meets all customer requirements.
These inefficiencies exist because:
- Sales managers and independent sales agents selling solar power systems typically do not have a technical solar background. Hence, a separate technical team is required to provide support in designing, pricing, and preparing a proposal for the solar system to be installed.
- Additional iterations, often requested by the customer, prolong the process by several weeks.
Developing a solution for internal teams and independent sales agents
To meet these challenges, Freyr Energy launched SunPro in India to increase its direct and indirect sales network and eliminate inefficiencies in acquiring customers.
Within two years of SunPro, Freyr increased its sales network 10X. In addition to this, the cost of customer acquisition was less than 0.5% of the selling price of the solar power system.
We also realized that the platform could help other solar companies around the world.
SunPro+ - powering solar sales globally
SunPro+ is a customizable platform that comprises features that expedite the sales cycle, enable vendor management in multiple jurisdictions, provide financial options for end customers, deliver machine-learning based business analytics, and more. SunPro+ will be available in 10 countries from May 2019 and more countries will be added every month.
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Automate key functions, eliminate major risks and ensure profitability with minimal investment and zero training costs.
Saurabh has extensive experience in the solar industry, having worked with companies like Nuevo Power, Solaria, SunPower and Distributed World Power in India, specifically within the verticals of engineering and business development. He also worked as a Management Consultant at Marakon (USA) where he provided advisory services for the CEOs of Fortune 500 companies. His previous engagement with MWH Global involved the designing and securing of client approval for waste-water projects worth USD 120M. Saurabh has an MBA from the Yale School of Management, with an MS in Environmental Engineering from the Georgia Institute of Technology.
Radhika has over a decade of experience in engineering, business development and supply chain management. She has previous experience in solar companies like SunEdison and Lanco Solar. She was also involved in the setting up of a supply chain for Wind Energy in General Electric and served as the application engineer for wind energy in SKF USA. Radhika has an MS in Nuclear Engineer from Purdue University.
Sanket has over 7 years supporting the design, manufacturing, and distribution of breakthrough technology solutions in Solar PV. At Freyr, Sanket Deshmukh heads the product development department. Prior to Freyr, he has worked with Flex, NEXTracker, Solaria Corporation. Sanket holds a Master’s Degree in Mechanical Engineering from Villanova University, USA and a Bachelor Degree in Mechanical Engineering (Production) from Osmania University, India.
DOEN Participaties is one of the biggest impact investors for sustainable and socially inclusive start-ups in the Netherlands with a portfolio consisting of 65 equity investments and convertible loans and 11 fund investments.
C4Development Partners is an impact investment fund manager with experienced teams based in the Netherlands, India, Indonesia and the Philippines.